Landsec: Digital Marketing Manager - FTC (London/Leeds)

We’re Landsec

We are Landsec, we build and invest in buildings, spaces and partnerships to create sustainable places, connect communities and realise potential.

We are one of the largest real estate companies in Europe, with a portfolio of retail, leisure, workspace and residential hubs. Landsec is shaping a better future by leading our industry on environmental and social sustainability while delivering value for our shareholders, great experiences for our guests and positive change for our communities.

The Role:

• Implement the Retail Marketing strategy and tactical campaigns on Landsec owned digital and social channels, as directed by the National Campaign Manager.
• Support the Digital team in implementing the digital strategy, pilot projects, new customer channels and new technologies, including the Landsec Rewards Club and the new Landsec website rollout.
• Collaborate with agency partners to execute digital marketing campaigns and to onboard and implement new digital channels and platforms; support the National Campaign Manager in optimising our agency partner relationships.
• Salary: Up to £48,000 per annum

The Team:

Being part of the Landsec Marketing team is really exciting, we work across some of the biggest and best shopping centres in the UK as well as working with the best brands, agencies and suppliers.

It’s a really exciting time to be joining out team as we will be launching new websites for all sites in the new year, as well as developing PLUS our members reward club. It is vital that our team has people with the right skills, experience and capability to ensure we deliver.

What you will be responsible for:

Implement our ‘Entertainment First’ social strategy alongside agency providers, driving increased reach and engagement to the relevant owned platforms of each asset including Meta and TikTok.

Plan regional content for each campaign taking into consideration location targeting and centre segmentation, support the team on media campaigns.

Use consumer insight to develop brand identities and content that resonate with each asset’s core consumer, delivering the appropriate tone of voice and proposition.

Ensure content is moderated and deployed for the highest reach and engagement attainable while balancing the needs of Landsec brand partners.

Work with social media agency to ensure all occupier offers, promotions are published in line with the 48-hour SLA.

Collaborate with asset Retail teams, National Campaign Manager and Marketing Managers to source content and inform digital campaign planning.

Work with the Performance and Partnership Manager to manage the analytics and channel performance to enable effective digital KPI reporting.

Manage and implement influencer led content across the portfolio, liaising with agencies, National Campaign Managers, Marketing Manager and Retail Managers to deliver timely and relevant content. 

Take the lead on identifying requirements and process for boosting social content with spend, and work collaboratively with National Campaign Manager and Marketing Managers to deliver robust tactical campaigns. 

Keep abreast of consumer trends and behaviour, and new and emerging audience channels; identify opportunities and make recommendations where required 

Keep abreast of GDPR requirements and ensure all communications and channels are compliant as a matter of priority

Your skills, experience and qualifications:

Essential criteria

• Degree or equivalent
• Digital strategy implementation for B2B audience.
• Experience of project management and adoption of products and platforms
• Knowledge of various digital platforms and digital marketing products (ie CMS, Google tools)

Life and Benefits at Landsec

We have a great benefits package, there to support you with your work-life balance and in moments that matter.  We offer exceptional Learning & Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.

Diversity and Inclusion

At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential.

Find out more and apply here.